GEO for AI Search

GEO (Generative Engine Optimization) is the practice of structuring your content and brand presence so that AI answer engines — ChatGPT, Google Gemini and AI Overviews, Anthropic's Claude, and Perplexity — cite and recommend you inside the answers they generate, rather than just ranking you as a blue link. This course is built for three audiences: complete beginners who keep hearing "GEO" and want to know what it actually is, marketing and content professionals who need to ship real AI-visibility work, and experienced SEOs who want a clean mental model of a field that is barely two years old.